Wonderbra

The classic push up and plunge bra, and how we supported it.

I examined 68 pairs of feet for this one. And for years afterwards I carried the stigma of being the only art director to have photographed feet on an account like Wonderbra.

Oh, the shame.

Feet

Make an impression

Flying buttons

Pencil Tests

(Pencils are placed under the natural crease of each breast to test for any sagging).

Valentines Day, newspaper ad. We designed the piece so the magazine fold would run exactly through the center and enhance the cleavage. The ad was printed near life size:

Closer

A targeted mailer sent out just before Christmas. It was a natural choice to mail out the classic paper Christmas decorations.

Merry Christmas

Results ⟶

Cannes Gold · One Show Gold · Loerie Gold ×4 · four AAA Ads of the Year