ThinkLA. Shareable Award
We were asked to prepare advertising materials to mark the annual awards evening.
In addition to concepting and producing the world’s first shareable award, we produced the poster, a Twitter Face-Off (a social "roast") for the biggest head in advertising, as well as a whole lot of videos poking fun at our industry.
And some entertaining content spoofing the industry, written to fill in the interstitials during the evening:
Banner
Jargon Battle
IT Guy
Ignorant
The Face OFF
An onsite, geofenced competition to get the audience involved in the evening.