Tundra Endeavour
A half-ton truck tows 150-ton space shuttle.
TV. The Endeavour. (SUPER BOWL XLVII 2013)
The Tundra Endeavour Project.
This is the story of the half-ton truck that towed its way into history garnering ONE BILLION unpaid media impressions along the way.
When the retired Space Shuttle Endeavour needed a ride to its new home at the California Science Center, we stepped up and offered one of our client products.
Our Multi-Cam Capture of the live event
Website
We set out to capture the story, and run it as a sequential series of content on our website (See below).
EPISODE 1. "The Challenge"
Below is the sequential roll out of the program, in video:
EPISODE 2. "The Mission"