Jim Beam. No Labels
A brand that hadn’t advertised in decades, relaunched with no television budget. It performed well enough to earn one the following year.
No Labels
Continuing the theme, we ran a print ad with a reader-removable label to support our new positioning:
Constitution
We created one or two black & whites for newspaper with the attitude and humor
that is inherently Jim Beam.
Prohibition
We created a nationwide campaign of city-based OOH boards, tailored to each city.
And, in keeping the way you approach making a great Bourbon we redesigned the corporate look and feel with a very precise style-and-photography guide.
Needless to say the relaunch proved to be a notable success.
(Enough of a success to guarantee a TV budget for the next round of marketing).