Infiniti. The Cars We Were Promised
Since it's inception, Infiniti has been a brand known for it's unusual design solutions, and it's forward-thinking approach to engineering.And since Infiniti was about to unveil a range of new motorcars, with fresh (French Renault) styling, we tapped into the question we have all pondered at one time or another:
Where are the cars we were promised, years ago?
How we showed the "cars of the future" in print, and linked them to the web.
With all the innovation built into these new vehicles, we had plenty to say, but needed it to come across in a simple and elegant way.
We redesigned the visual appearance of all of the Infiniti print, scoured the world for a photographer with the appropriate sensibilities - gave it a slightly European palette, and used the headline of the print ad as the URL, which directed reader to a purpose designed micro site.
The plush i35 with heated steering wheel.
Results ⟶
Dandy Award, Best of Show Best Manufacturer Image Campaign — Newspaper Association of America